Role: Executive producer across agency and internal stakeholder management, identity design and roll out, brand guideline development.
Developing a brand and strategy for a 25 year old company known by almost everyone in the word was fun.
Working closely with the world-renowned and uber talented team at Pentagram to develop our new identity, we managed the rollout across tens of thousands of placements globally, across our sites, videos, in our products and in our marketing.
Simultaneously, we led the development of a new Yahoo positioning and strategy, created a full suite of brand guidelines and templates, and developed an internal review process to make sure the new branding was implemented consistently across all of Yahoo.
At Advertising Week 2018 in New York, Oath used a pre-roll spot to tell advertisers and publishers what they really get when they partner with us.
How do you tell attendees your key differentiators in 30 seconds? Ready, set, go…!
Rebranding an interactive livecast and launching it's intimate East Village studio only takes a few months, right?
Enlisting the help of a talented Belgian artist, we were able to bring this brand (and it's new digs) to life in an exciting way by creating a series of 5 original pieces of artwork that dressed the studio.
A live interview series like no other—a chance for fans to sit inches away from some of today's biggest names in entertainment, tech, fashion and business—BUILD was sunset in November of 2020 due to COVID-19.
On June 15, 2017, AOL merged with Yahoo to form Oath.
The press wasn’t kind—but we didn’t care. We were busy going all out on an unforgettable summer event series devoted to engaging clients, partners and employees around the world.
We invited them into our dynamic, creative, fearless house of media and tech brands, gave them a full taste of our culture and values, and made them a part of our mission to build brands people love.
Role: Production lead for all go to market assets across digital, video, and social.
Yahoo Play encouraged fans to not just follow pop culture, but play along and get rewarded. With the latest in celebrity and entertainment news, players answered trivia while they watched original shows and scored points you to redeem at top retailers.
Role: Managed creative development and production of over 3,000 deliverables across print, video, and digital.
The IAB NewFronts haven’t been the same since 2016, when this South Street Seaport takeover threw out the rule book.
Over 3,500 clients and partners swarmed the streets of downtown NYC for a massive pop-up experience led by our biggest brands. Activations from HuffPost, TechCrunch and Engadget kept the crowd hype for a livestreamed concert featuring Demi Lovato, Years and Years, Snoop Dogg and a surprise performance by Wiz Khalifa.
With another 22,000 tuning in to watch the livestream and over 190 million social impressions, our “New Kind of NewFront” challenged the rest of the lineup to think bigger, go harder, and make it count.
